1995. Paris, Hollywood, Tokyo. Nino Cerruti is one of the most famous men in the world. Among his friends are Jack Nicholson, Jean-Paul Belmondo, Roman Polanski, Michael Douglas. Pioneer of Rready-to-wear, forerunner of Casual Wear and Unisex, Nino Cerruti is not only a fashion leader: he has invented the way we dress today. His rapid rise has taken him from Biella to the heart of Paris, and from there to Hollywood, in an exciting trajectory that has made him a close friend of the greatest stars of cinema, politics and sport. He has built an international empire, seduced the most beautiful women, amassed a colossal fortune. Only to lose everything. But who Nino Cerrruti really was? What remains of the man and his legacy? This is the story of the rise and decline of an icon who, among other things, formidably sensed, since the sixties, the impact that cinema and television would have had on collective taste. A story that only a film can tell...
Who was Nino Cerruti? We asked our entourage and the reactions were unanimous: a luxury brand, perfumes. And that's it. About the man, nothing. And yet, in the 90s, Nino Cerruti was perhaps the most famous designer in the world. 20 years later, there are n documentaryies that tell the story of his incredible life, his brilliant ideas and the end of his empire. Delving into the story of Cerruti means retracing a piece of Italian history and questioning the broken promises of our country. As in all my works, I’m not looking for answers, nor museum-like biographies. I’m looking for gray areas. And above all, I’m looking for the breaking point. What happens when tradition is no longer passed on? When genius is not enough to save a company? When the family stays together only out of habit, until everything collapses? This film is not about fashion. It is about elegance that disintegrates. About the inability to pass on. And about that exact, familiar, human moment when you realize that your time is over, but you don't know where to put it.
