SMART FACTORY is a video production company based in Turin with over 15 years of experience in the field. We are strongly focused on commercial videos and branded content, mostly for international clients and the best creative agencies in Italy. We have a documented experience on ambitious and visually stunning cross-media campaigns: digital native content is one of our strongest points.
Our Team is very flexible and efficient. It’s composed of highly skilled video directors and DOPs, ambitious writers, innovative visual creatives, experienced producers, and disruptive digital specialists.

SMART FACTORY has three partners: a producer, a creative director, and a video director/DOP. The post-production Team is composed of tw SRLo video editors and one motion designer, while the creative Team is formed by a copywriter and an art director.

The Team can reach further and tackle any type of challenge, thanks to a very extended network of freelancers. In fact, our headquarters in Via Lessolo 3 can be defined as a proper “Factory” that hosts this network of the best freelancers in town. We’re talking of experienced producers and location managers, innovative video creators and editors, cool sound engineers, and talented photographers.

We are highly skilled in automotive video production for all types of media (from TV to digital). Among our clients, you’ll find Jeep, Alfa Romeo, Fiat, Abarth, XEV, Vinfast, Mahindra, Volvo, Seat, Iveco Group, CNH Industrial, FPT Industrial, Magneti Marelli, Bosch, Petronas, Pininfarina, and many others.

Food, fashion, hi-tech, finance and institutional are in our field of experience. Some of our clients: Kinder Ferrero, Moncler Group, ABB, Comau, D2squared, Diesel, Nicole Spose, Pantene, Unicredit, CARIGE, Generali Assicurazioni, Cattolica, Credem, ITA (Italian Trade Agency), ETF (European Training Foundation) ITCLO (United Nations).

In 2022, we began collaborating as an Official Production Partner of Discovery Warner Bros Group Europe (Discovery Channel, Discovery+, Eurosport) for a series of international branded content to be aired in over 26 countries.

Main production
Secondary production
Digital contents
Main activity
Realizzazione backstage, riprese video e fotografiche
Secondary activities
Agenzie di pubblicità
Established in
Italian, english, french, spanish
Andrea Vernoli
Recent works



Viaggi di Jolibeau, documentario in fase di produzione - Autore Fabio Lepore, Regia Andrea Vernoli e Davide Gneri

Fattore Umano 2015, Mediaset Italia 1 – Regia e produzione 20 episodi della serie televisiva

Jeep® – The Rolling Stones 2014 European Tour Produzione dei video Main Sponsor

Pistoletto Foundation Onlus 2014, Walkin video  EU Cultural Presentation Programme

L’India vista dai tuk tuk, 2011 – reportage sull’avventura on the road di tre ragazzi che percorrono 3.500 km da Jaisalmer a Cochin a bordo di un tuk tuk

David Larible 2011, Il Clown dei clown – Produzione e  Regia

Last update: 29 July 2022