Film Commission Torino Piemonte

How did the eight-sided design that became the symbol of Made in ltaly in the world come about? And where does its name, now synonymous with coffee, come from? The Birth of the Moka tells for the first time the story of the coffee maker Moka through the lives of its creators, Alfonso Bialetti and his son Renato. Willing, poetic and dreamy, the first. Pragmatic, ambitious and frank, the second. Only thanks to this unique combination the Moka becomes what it is today: from the laboratory in the Piedmontese province where in 1933 Alfonso, after innumerable difficulties, arrived at the prodigious invention, to the billboards of Corso Sempione with the "little man with the mustache" thanks to Renato's entrepreneurial intuition, up to the display at the MoMA in New York. The Life of the Moka, like that of its two fathers, spanned the two World Wars, reached all ltalian homes, and then success throughout the world, thus intertwining with the great history of the 20th century.